Secrets of the Beauty Industry

So you walk into Sephora, Target or your local drug store and there are rows upon rows of different make-up brands. All with various prices, some are more plain with their packaging while others are extravagant and bear a brand name that you cannot refuse.
Did you know that a lot of these brand name make-up brands are actually owned by a single company that also produces cost-friendly make-up in the exact same factory as the more expensive beauty products?
Is your mind blown yet?
Get prepared to see where your favourite make-up brands are manufactured and what else is made with the same ingredients and in the same factory for much less.
  • Estée Lauder owns: Aramis, Aveda, Clinique, Bobbi Brown, M.A.C, Origins, Jo Malone, La Mer, Tommy Hilfiger fragrances, Bumble + bumble, American Beauty, Flirt, Good Skin, Grassroots, Michael Kors Beauty, Darphin, Ojon, and Donna Karan Cosmetics.
  • L’Oreal owns: Maybelline New York, Garnier, Lancôme, Helena Rubinstein, BioMedic, Vichy, Biotherm, Shu Uemura, Kiehl’s, Soft Sheen-Carson, Redken, Matrix, Kerastase, Giorgio Armani, Inneov, Sanoflore, CCB Paris, Dermablend, The Body Shop, Skinceuticals, Ralph Lauren, La-Roche-Posay, and Yves Saint Laurent.
  • Procter & Gamble owns: Cover Girl, Max Factor, Anna Sui, Olay, DDF, Aussie, Camay, Clairol, Head & Shoulders, Herbal Essences, Ivory, Infusium-23, Pantene, Fredric Fekkai, Gillette, Noxzema, SK-II, and Zest.
  • Johnson & Johnson owns: Neutrogena, Aveeno, Clean & Clear, RoC, Rogaine, Lubriderm, Purpose, and Ambi.
  • Beiersdorf owns: Nivea, La Prairie, Eucerin, and Juvena
  • Unilever owns: Dove, Pond’s, Vaseline, and Sunsilk
  • Louis Vuitton-Moet Hennessy (LVMH) owns: Dior, Guerlain, Givenchy, Benefit, Fresh, Make Up For Ever, and Sephora’s namesake line.
  • Shiseido owns: Cle de Peau (CDP), Dicila, Ipsa, Ettusais, Carita, Decleor, Ayura, Asplir, DeLuxe, Selfit, Whitia, Pure & Mild, Kesho Wakusei, Yuxia, 5S, NARS, Maquillage, Aupres, JS, Za, UNO, Jean Paul Gaultier cosmetics, and Issey Miyak. 
I hope this list helps you make informative make-up and beauty choices in the future!

Be You

I like being weird. I like being creative. I really enjoy making people laugh. I am very shy, but open up quickly. I trust everyone, which might be my downfall. I love to paint, although sometimes it doesn’t look the best.  I find it fundamentally strange that not all people like sweets. I love doing squats. I wear combat boots with floral dresses. I love studded…everything. I love “punk” style. I don’t wear a lot of make-up. I miss working for PETA, I love animals. I rock a lot of polka dots. I write letters for Amnesty International for Violence Against Women. I used to write for Greenpeace. I think being green is super sexy. I like wearing dresses over pants. I smile at everyone. My favorite place is the beach down by my Nanny’s house in Prince Edward Island, it has been my secret getaway since I can remember. I am a star-gazer, I have been asking for a telescope since I was 11 after my parents bought me a book about Space. My dream as a child was to be a Marine Biologist. I love mermaids and cotton candy. I love adventures. If you think it’s too dangerous, chances are I am going to want to try it. I don’t have any tattoos. I think if I get any tattoos at all, I’d want to be covered in them. My favorite colour is white (it’s a blank canvas), followed closely by black and gold. My favorite school memory is being in Grade 3 in Guelph, Ontario and setting Monarch butterflies free in the park and looking up at them while they flew away. I’ve been told I have an old soul. I love the idea of living in Paris and seeing the Eiffel tower out my bedroom window while eating Laudree macarons in bed. I love stories about historical women like Cleopatra, Anastasia and Marie Antoinette. I have a fascination with reading about mysteries of the world. I totally believe in aliens. My favorite flowers are hydrangeas, peonies and magnolias. I can’t sing to save my life, but I’ll do it with enthusiasm. I can’t sleep with socks on. I love wearing high heels. I used to collect Archie comics and stamps. I went through a rebellious stage when I was 17 and shaved my head like Keira Knightley in Domino. I don’t know how to swim. I love to dance. I am most calm and relaxed when in the bath or while doing yoga. I am told I have infectious laughter.
See, I may work in the fashion and beauty industry… but I have a lot more to me than that. Yes, I am a fashionista, ex-model, beauty pageant queen, actress, artist, bookworm, with an overactive imagination. I am proud to be ME. Be irreplaceable. I want to light up the world with kindness and laughter all while wearing my studded Christian Louboutin booties and my Alice + Olivia floral dress that makes me feel like a princess.
Take me as I am or watch me as I go.


I'm moving!
That's right, I am cheating on fashion with furniture. I am searching for a blue couch and wonderful accents for my new home. I simply cannot wait to move in! April 1st is going to be the most fabulous day.
Of course, like a true fashionista, I already have my fashion room/dressing room ideas ready. It's the room I care about the most!
Once the move is finished, and I am in my new space I will re-open a YouTube account and start to film my fashion/beauty/haul videos again. I'm pretty darn excited!
Blogging will be done daily as well! In the meantime, follow me on Instagram, I post fresh content everyday!
While I am busy with my recent changes, I am also planning The Brunette Shake's metamorphosis. Stay tuned!
Here's a few things going on in my life right now:
    1. Should I cut my hair short? Keep the bangs? Or grow it long? Oh decisions...
    2. Blue couch or pink couch? Or black leather? Sigh...  
    3. What should I pack for Osheaga?!
    4. Grandfather is currently in the hospital. Thinking positive thoughts!
    5. Broke my cellular, enjoying not being able to be reached at all times. But miss the convenience. Time to order that glitzy glam iPhone 5s in Gold!
    6. Learned how to drive standard like a boss. (At least that's what I tell myself)
    7. I've been listening to a lot of Chvrches lately.
    8. Do I want a cast iron bed frame? Or do I want a more modern head board and look to my bedroom? Also, white or black?
    9. I am obsessed with Lush's Sandstone Soap.
    10. It's Monday, 8:45 AM, and I already broke the coffee maker and fell in the toilet so yeah, I'd say it's a good day.
    11. I am collecting photos on Pinterest for inspiration for my new place! So far, a lot of gold decor.
    12. I am ordering turquoise dishes for my new place from Wayfair. 
    13. Favorite quote of the moment: "I'd rather be the one that smiled than the one who didn't smile back".